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The cloud has been called many things by marketeers in its amorphous lifespan, but “goat rodeo” was probably a first on Thursday, as RedHat’s VP of biz dev Mike Evans fumbled for the right words to describe the nebulous buzz.

Sitting on a panel of executives at Intel’s Software day in San Francisco Thursday, Evans said the confusing chaos of companies all trying to jump on the cloud bandwagon reminded him of competitive cattle.

He also described Linux as “cool and hip,” while coining the phrase “hip with the cloud.”

“Cloud needs some sense of sanity and compatibility,” he said, deploring the all-in, me-too attitude companies were taking towards the space.

RedHat seems to want to offer some of that sanity and sense of cool, with Evans adding his firm was both “modern,” and “fleet of foot.”

“We have huge appeal,” he boasted, explaining “Our view is open, and open is the winning hand, it’s a beautiful thing.”

It is indeed. In fact, we’re getting a little teary eyed at the thought. Kumbaya … and quit hogging the bong, Evans.