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Tablets may be the new chic, but Samsung USA’s latest marketing ploy leaves a bad taste, after the firm took a page out of Burger King’s book and ran an ad to win a new Galaxy Tab by unfriending contacts on Facebook.

When Burger King ran its campaign to “defriend” 10 Facebook contacts for a free Whopper, the Internet’s cup raneth over with scorn and disgust. Not only was it found distasteful, but cyber bullying groups quickly went on record to discuss the hurt that could be caused when people received notifications informing them that they had been “sacrificed” for a burger.

Samsung, however,  seems to find insulting one’s friends funny, especially in the name of marketing and materialistic gain. After all, in a world where friendships have become as shallow as a poke on someone’s wall, why not hurt people’s feelings just because Samsung’s marketing team tells you to? Go ahead, unfriend. If you’re that kind of person, you probably don’t deserve to have any friends anyway.