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SingTel’s Adeline Tang talked to RCR recently about the Singaporean carrier’s relationship with developers, and its efforts to act as a bridge between Asia and the rest of the world.

Tang explains how Singtel actually goes to great lengths to customize apps specifically for the Singaporean market, going so far as to co-brand apps it has tweaked and taken under its wing.

Tang also discusses the difficulties Asian app developers face, with lesser access to APIs than their US counterparts, and what Singtel is doing to help them overcome these obstacles.

Watch the interview below